The company holds a solid set of tangible and intangible assets that support its competitive position and ensure business continuity:
Operational and Commercial Assets
- Three fully operational retail stores strategically located in the Greater Lisbon area (Algés and Oeiras)
- Showrooms and sales areas serving both professional clients and the general public
- Workshops and technical facilities for installation, maintenance, and refurbishment of salon equipment
Equipment and Fixed Assets
- Professional hairdressing and beauty equipment, including chairs, wash units, technical furniture, and accessories
- Tools and technical resources for installation, maintenance, and after-sales service
- In-house capability for custom-made furniture manufacturing and equipment refurbishment (e.g., upholstery)
Market and Commercial Assets
- Recurring professional client portfolio (hair salons and beauty centers)
- Long-standing relationships with national and international suppliers
- Proven track record in turnkey salon projects and integrated solution delivery
Intangible Assets
- Recognized brand with a strong reputation in the professional beauty sector
- Decades of accumulated technical know-how
- Scalable and well-established operational processes
- Experience in international projects and exports (Portuguese-speaking African markets)
Digital Assets
- Active e-commerce platform, integrated with physical stores
- Commercial databases and digital tools supporting sales and marketing activities
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