The company operates in the online retail of beauty, hygiene, aesthetics, and wellness products and services, offering a broad portfolio that includes professional products for hair, nails, makeup, and aesthetics, as well as specialized training courses and workshops. This diversified offering creates multiple revenue streams while enhancing customer loyalty.
Its main strategic assets include a growing and active customer database, strong online reputation, long-standing relationships with both private and professional clients (beauty salons, hairdressers, and SMEs), accumulated operational know-how, and an experienced team. The business model is highly scalable, with significant growth potential through increased digital marketing investment, product portfolio expansion, strategic partnerships, and potential international expansion.
Key Assets and Competitive Advantages:
- Established and operational e-commerce platform
- Diversified and recurring customer base
- Broad portfolio of beauty and wellness products and services
- Complementary professional training offerings
- Strong brand reputation and positive customer reviews
- Experienced team and structured operations
- High growth potential through scale and cost optimization
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